Since 1960

We are your trusted experts with over 60 years of distribution experience.

Since we opened our doors in 1960, two generations of our family have owned and operated Potter Distributing. It’s more than just a business to us—it’s our name! In addition to our 60 years of distribution experience, we promise you reliable service and customer satisfaction.

Potter Distributing is a wholesale distributor of brand name major appliances. Our impressive lineup of brand names includes Broan, Comfort-Aire, FiveStar, GE, Hotpoint, Speed Queen, Verona, and Vitara. Additionally, we are proud to be the exclusive Michigan distributor of Crosley appliances.

The dedication of our employees makes Potter Distributing stand out from the competition. Our team of experts—from our drivers to our warehouse staff to our customer service representatives—takes pride in giving you the help you need when you need it.

We deliver dependable products to appliance retail businesses in Michigan, Indiana, Ohio, Illinois, Wisconsin, Minnesota, Kentucky, West Virginia, and western Pennsylvania on Potter owned-and-operated trucks.

Please contact us today to place your order or ask a question or two. We’re here to help you get the best in major appliances for your customers!

When Jack Potter became the branch manager for Motorola’s distribution office in Grand Rapids, MI, he had no idea he would someday be the owner. In 1960, he purchased the business and changed the name to Potter Distributing.

Soon after, Motorola began manufacturing under the brand names Panasonic and Quasar, which expanded Potter Distributing’s inventory. As the company acquired more manufacturers’ lines, they were able to offer their retail customers a greater diversity in electronic products and appliances. This was followed by an expansion of their Grand Rapids territory to include all of Michigan.

In 1965, Jack’s son, Stan, joined the company. In 1970, when Jack retired, Stan took on the role of company president. A few years later, brothers Dennis and Doug came on board. After Stan retired in 1996, the company leadership was handed over to Doug Potter. Under Doug’s guidance, LG Appliance and Electronics, Danby Appliance, Five Star, and Frigidaire were added to the already impressive line-up of brand names, and Potter Distributing was named the exclusive Michigan distributor of Crosley Appliances. In 2013, Doug handed over the reins to the current president, Curt Arnold.

Today, Potter Distributing carries numerous lines from 9 manufacturers. At the 55,000 square-foot warehouse, over 100,000 appliances are received and shipped annually. Our company-owned trucks and company-employed drivers deliver to businesses all over Michigan, Indiana, Ohio, Illinois, Kentucky, Wisconsin, Minnesota, West Virginia, and western Pennsylvania.