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When Jack Potter became the branch manager for Motorola’s distribution office in Grand Rapids, MI, he had no idea he would someday be the owner. In 1960, he purchased the business and changed the name to Potter Distributing.


Soon after, Motorola began manufacturing under the brand names Panasonic and Quasar, which expanded Potter Distributing's inventory. As the company acquired more manufacturers' lines, they were able to offer their retail customers a greater diversity in electronic products and appliances. This was followed by an expansion of their Grand Rapids territory to include all of Michigan.


In 1965, Jack's son, Stan, joined the company. In 1970, when Jack retired, Stan took on the role of company president. A few years later, brothers Dennis and Doug came on board. After Stan retired in 1996, the company leadership was handed over to Doug Potter, who remains as the current president.


Under Doug's expert guidance, LG Appliance and Electronics, Danby Appliance, Five Star, and Frigidaire were added to the already impressive line-up of brand names, and Potter Distributing was named the exclusive Michigan distributor of Crosley Appliances.

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